SPONSORSHIP EXPOSURE
Nationwide Exposure
Each year, the reigning Miss Rodeo USA travels across the country and visits with over 50,000 school children, members of business and civic organizations, and rodeo fans. She is routinely a guest speaking, horse riding, fashion wearing, smile bearing example of western beauty and intelligence.
Website
The Miss Rodeo USA Association has teamed with The Western Integrity Agency to launch an all-new exciting website in November 2012. The new website will continue to be located at www.missrodeousa.com. New and exciting features will include direct links to our sponsors, along with informative biographies of our sponsors. Our website is traditionally visited by over 70,000 people each year. The website is the go-to location for the weekly blog of the current Miss Rodeo USA, information about the annual National Pageant, information about our National Pageant Clinic, and other information about western fashion, rodeo events, and much, much more. With an expected direct link to our Miss Rodeo USA Facebook page, we expect our number of visitors to grow yearly. Additionally, the Miss Rodeo USA website has a direct link to and from the International Pro Rodeo Association website, which provides an avenue for even further exposure.
A key feature to the website is the Miss Rodeo USA blog link, where the reigning titleholder writes about her travels throughout the year and how she incorporates the sponsors in her travels and daily life.
A new and exciting feature that we anticipate being in place prior to the 2013 National Pageant, is an active YouTube Channel. In years past, we have incorporated commercials for our sponsors as part of the judging competition at the National Pageant. In fact, we have even had sponsors judge those commercials via YouTube, which gave them input into the selection of the titleholder.
Autograph Sheets
The reigning Miss Rodeo USA hands out 8×10 full-color, two-sided autograph sheets across the nation every year. We typically print over 20,000 of these tear sheets for each winner. Each tear sheet contains sponsor names/logos of our Sponsors who provide a minimum of $1,000 in cash or product.
Facebook
Miss Rodeo USA has an active Facebook page where we post regular updates on current news of Miss Rodeo USA. We are creating sponsor photo galleries and have the ability to upload sponsor photos of your choice to help promote your business or event. With the new launch of our website in November 2012, the updates on the Facebook page will automatically coordinate with our website. We work hard to stay astride the ever-changing media and social network world.
Additionally, our reigning Miss Rodeo USA creates an annual Facebook page where she logs her travels as Miss Rodeo USA and uploads photos of her appearances and sponsors. This is one more way that we reach out to the public to help promote our supporters.
National Pageant & Miss Rodeo USA/International Finals Rodeo Program
The Miss Rodeo USA Association produces and distributes the MRUSA/IFR Program each year at the International Finals Rodeo in Oklahoma City. In 2012, approximately 30,000 tickets were sold to people attending the IFR, the Contract Acts Showcase, and the IFR Bucking Stock Sale. The MRUSA/IFR Program is available for purchase at each of the IFR Performances, the IFR Bucking Stock Sale, and the Contract Acts Showcase.
Additionally, the Miss Rodeo USA Pageant announces all of its sponsors at each of its public competition events at the pageant. We typically have at least 7 public events during the pageant week.
Ad Copy, Radio, and Television
Each Platinum Sponsor will have the opportunity to utilize Miss Rodeo USA for purposes of advertising campaigns throughout the year. In past years, this has included a range of uses from promoting a line of “Miss Rodeo USA” labeled product lines, to print ad copy, radio and television commercials, and personal appearances at events such as market, store-openings, and other on-location bookings.
Miss Rodeo USA contributes a monthly article to Rodeo News magazine, a national publication that caters to the rodeo world. It is common for Miss Rodeo USA to mention sponsored products and awards in these articles. Every Platinum Sponsor will also be highlighted several times throughout the year in these articles.
All sponsors will all receive a photo(s) of either the contestants or the reigning Miss Rodeo USA with the sponsor or the sponsor product. Each of these sponsors, during the sponsorship year, is also granted the license to identify that they are a sponsor of Miss Rodeo USA.
SPONSORSHIP CATEGORIES
Annual Pageant Sponsor
Annual Pageant Sponsors are those who participate by supplying products or awards for the individual contestants who participate in the National Pageant. We typically have ten to twenty young ladies from across the country that participate in the National Pageant. Under our new re- structure, we hope to grow that number in the near future. Pageant Sponsors have traditionally provided items such as:
- • Western Apparel, Accessories, Boots, and Hats
- • Trophy Buckles, Bracelets, Trophies, Flowers, and Cash Awards
- • Saddles, Tack, Flag Boots, and Similar Items used in the Arena
- • Equine Care Items
- • Hotel Lodging for Pageant Staff
- • Meals for Pageant Contestants and Staff
- • Cosmetics, Hair Care, and other Beauty Items
- • Food Gift Items
- • Novelty Items
- • Gift Certificates
- • Financial Sponsor to Cover Costs Related to Producing the National Pageant Events
Titleholder Sponsor
Titleholder Sponsors are those who participate by supplying products or awards for the winner of the Miss Rodeo USA National Pageant. Pageant Sponsors have traditionally provided items such as:
- • Use of a Vehicle During the Year
- • Fur or Leather Coat
- • Boot Collection
- • Hat Collection
- • Wardrobe and Accessories
- • Chaps, Spurs, and Belts
- • Saddles, Tack, Flag Boots, and Similar Items used in the Arena
- • Fuel Cards
- • Airfare Passes and Discounts Photography, Portraits and Sculptures
- • Financial Sponsor to Cover Costs Related to Travel During the Year
Career Advancement Sponsor
Career Advancement Sponsors are those who participate by donating a cash award or scholarship. Each year, we strive to provide a minimum Career Advancement Award in the amount of $5,000.00 to the out-going Miss Rodeo USA. In years past, that money has helped the out-going titleholder with college expenses, deposits on a home purchase, the purchase of a vehicle, and other beneficial uses.
We are also actively seeking college scholarships for both the winning titleholder and winners of specific competition events during the pageant, such as our speech winner, written examination winner, and runner-up winners to the title of Miss Rodeo USA.
Platinum Sponsors – $5,000 in cash or product
This level of sponsorship is individually tailored to meet the needs of the sponsor. We have sponsors that utilize Miss Rodeo USA in their print, radio, and television advertising. Additionally, in years’ past, we have had companies produce a Miss Rodeo USA product line, hire Miss Rodeo USA to attend market and trade events, store openings, and other publicity appearances for the purpose of promoting the sponsor, and much more.
In addition to the personal tailoring of this sponsorship level, each Platinum Sponsor will also receive:
- • Full Color Full Page Advertisement in the Miss Rodeo USA / International Finals Rodeo Program
- • Recognition on both the Miss Rodeo USA website and Facebook page, including links to the Sponsor website or contact information
- • Inclusion on the Miss Rodeo USA autograph tear sheets for nationwide distribution throughout the year
- • Highlighted features during the year in the Miss Rodeo USA article in Rodeo News Magazine
- • Frequent mentions in the Miss Rodeo USA Blog
- • Appreciation Award
- • Autographed Photo of Miss Rodeo USA and/or contestants with the sponsor or sponsored product
- • Four tickets to each event at the Miss Rodeo USA National Pageant
- • Digital Photographs of Miss Rodeo USA and/or the contestants with the sponsor or sponsored product for use by the sponsor
- • Availability of Miss Rodeo USA for a personal appearance during the year
Diamond Hat Sponsors – $2,500 in cash or product
- • Recognition in the Miss Rodeo USA / International Finals Rodeo Program
- • Recognition on both the Miss Rodeo USA website and Facebook page, including links to the Sponsor website or contact information
- • Autographed Photo of Miss Rodeo USA and/or contestants with the sponsor or sponsored product
- • Appreciation Award
- • Full Page Ad in the Miss Rodeo USA / International Finals Rodeo Program
- • Four tickets to each event at the Miss Rodeo USA National Pageant
- • Inclusion on the Miss Rodeo USA autograph tear sheets for nationwide distribution throughout the year
- • Digital Photographs of Miss Rodeo USA and/or the contestants with the sponsor or sponsored product for use by the sponsor
- • Availability of Miss Rodeo USA for a personal appearance during the year
Gold Buckle Sponsors – $1,000 in cash or product
- • Recognition in the Miss Rodeo USA / International Finals Rodeo Program
- • Recognition on both the Miss Rodeo USA website and Facebook page, including links to the Sponsor website or contact information
- • Autographed Photo of Miss Rodeo USA and/or contestants with the sponsor or sponsored product
- • Appreciation Award
- • Half Page Ad in the Miss Rodeo USA / International Finals Rodeo Program
- • Two tickets to each event at the Miss Rodeo USA National Pageant
- • Inclusion on the Miss Rodeo USA autograph tear sheets for nationwide distribution throughout the year
- • Digital Photographs of Miss Rodeo USA and/or the contestants with the sponsor or sponsored product for use by the sponsor
Silver Spur Sponsors – $500 in cash or product
- • Recognition in the Miss Rodeo USA / International Finals Rodeo Program
- • Recognition on both the Miss Rodeo USA website and Facebook page, including links to the Sponsor website or contact information
- • Autographed Photo of Miss Rodeo USA and/or contestants with the sponsor or sponsored product
- • Appreciation Award
- • Quarter Page Ad in the Miss Rodeo USA / International Finals Rodeo Program
Fan Club Sponsors – $250 in cash or product
- • Recognition in the Miss Rodeo USA / International Finals Rodeo Program
- • Recognition on both the Miss Rodeo USA website and Facebook page, including links to the Sponsor website or contact information
- • Appreciation Award
Miss Rodeo USA Association
P.O. Box 595
Pauls Valley, OK 73075
(405) 238-5355
Lisa Watson Lance, Chairman of the Board
lisawlance@gmail.com
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