A Letter from our Executive Director

Welcome to the official website of the Miss Rodeo USA pageant. Our organization has a vibrant history and a visionary future. Years ago, a group of cowboys recognized the need to have a beautiful representative promote the sport of rodeo across the country. Throughout the years, both rodeo and the pageant have changed, but the centerpiece of both rests in the desire to share our rodeo lifestyle with the people of our country. The love of rodeo is in our blood and it is what keeps us traveling down the road. 

After a recent re-structure of the Miss Rodeo USA organization, our Executive Board now consists of over 100 years' combined experience working with the Miss Rodeo USA organization and the International Pro Rodeo Association. This group of men and women are dedicated to using this combined experience to grow the National Pageant and the organization in years to come. 

Miss Rodeo USA is unique in that you do not have to win a state title to participate in our National Pageant. You may represent organizations such as a local or state rodeo, a rodeo sponsor, a stock contractor, a county fair, or any similar organization. For instance, I represented the David Bailey Rodeo Company the first year that I entered, and I represented Rockin' K Rodeo Company the year that I won the title. The experience I gained from working with stock contractors like these, along with Wendel Ratchford and the Wildhorse Rodeo Company, gave me a deep respect for the backbone (the four C's) of the IPRA: its' cowboys, cowgirls, contractors, and committees. I would encourage any young lady wanting to participate in our National Pageant to spend some time really getting to know the people you desire to represent. It will change you entire perspective on the life and obligations of Miss Rodeo USA. 

Miss Rodeo USA, like the IPRA, is blessed with a wonderful range of sponsors. I encourage you to take the time to look at our sponsor page and then visit the websites and stores that carry the products of our sponsors. Many of these sponsors have products that may help you in your preparation for the National Pageant. 

To the stock contractors and rodeo committees across the country that have opened their communities to Miss Rodeo USA, I say thank you. Your decision to invite Miss Rodeo USA to help promote your event not only benefits your event, but adds to the wonderful journey of becoming Miss Rodeo USA. You are creating memories that last a lifetime. 

There is an old saying, that sums up what being Miss Rodeo USA is all about to me. "Life is not a having and a getting, but a being and a becoming." Early in 1989, I "had" the crown and I "got" the title that went with it. However, as I traveled throughout the year, and as many Miss Rodeo USA's have both before and after me, I realized that it was somewhere through that journey that I "became" Miss Rodeo USA. It is so much more than a title. It's petting wild buffalo in New York, it's holding the hand of a Vietnam War Veteran in Tennessee, it's reading to a burn victim in Boston, and it's rolling down the hill in Cliff Harris' barrel in Nebraska. It's calling on former titleholders at four in the morning when you are road-weary and homesick. It's carrying Old Glory into the arena for the last time at the IFR, riding Pam Treadway's beautiful Buckwheat, as Dan Dailey, Clarence LeBlanc, Jack Wiseman, Randy Wells, Justin Rowe, and countless other IPRA rodeo legends walk by and slap you on the leg with a knowing smile. Friendships were forged and my life was changed forever.

I welcome you to join our IPRA/Miss Rodeo USA family. Whether you are a participant, parent, sponsor, committee, contractor, or contestant, our door is open. I wish you well on your journey to being and becoming.

Lisa Watson Lance
Executive Director
Miss Rodeo USA

 

 

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Letter from our Executive Director 
Lisa Watson Lance comments on the history and future of the Miss Rodeo USA Organization.

 
 
 


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